Iain Akerman
Events
The end of awards as we know them?
With Publicis Groupe pulling out of Cannes and all other shows for a year and WPP’s Sir Martin Sorrell saying...
Digital/Tech
Let’s talk about content
Content is one of those topics that agencies never bore of discussing. The problem is that most of it is...
Digital/Tech
The Rising Tide of Influence
Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...
Digital/Tech
Instagram, likes and glamour
Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...
Advertising
The last acceptable ‘ism’?
Ageism in the advertising industry is a reality few people are willing to tackle head on
Events
To Cannes and beyond...
As the region’s advertisers and agencies decamp to the south of France, what are their chances of returning home happy?
Events
Cannes Lions 2017: Searching for insights
Four creatives from the UAE are to help judge this year’s Cannes Lions International Festival of Creativity, but only one...
Advertising
The age of the independent?
More and more people are being drawn to the idea of starting their own agency. Why? And unless these new...
Ads of the Week
Zain under fire for Ramadan ad
Ramadan commercials don’t usually cause much controversy, but Kuwaiti telco Zain has discovered what it means to do just that.
Digital/Tech
Adapt or die
If your expertise lies in digital, data or content creation you should be laughing in a job market that is...
Advertising
Ahmad Sabra: ‘We are looking for partners, not clients’
With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths
Advertising
A Ray of Sunshine
Dubai-based indie Science & Sunshine is a year old. ArabAd caught up with the agency’s founders to find out where...
Industry Talk
The Hunting Grounds
Independent agencies are being snapped up at an increasing rate globally, but not here in the Middle East. Why?
Advertising
Just do it? Or won’t do it?
Brands continue to use talent from outside the region for their biggest and best work. Why? Is there a lack...
Advertising
The 'Man sitting next to you’... Gone in sixty seconds
du’s new cinema ad was pulled because of complaints on social media. Was the decision a slap in the face...
