Ads of the Week Zain under fire for Ramadan ad Ramadan commercials don’t usually cause much controversy, but Kuwaiti telco Zain has discovered what it means to do just that.
Digital Adapt or die If your expertise lies in digital, data or content creation you should be laughing in a job market that is...
Advertising Ahmad Sabra: ‘We are looking for partners, not clients’ With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths
Advertising A Ray of Sunshine Dubai-based indie Science & Sunshine is a year old. ArabAd caught up with the agency’s founders to find out where...
Industry Talk The Hunting Grounds Independent agencies are being snapped up at an increasing rate globally, but not here in the Middle East. Why?
Advertising Just do it? Or won’t do it? Brands continue to use talent from outside the region for their biggest and best work. Why? Is there a lack...
Advertising The 'Man sitting next to you’... Gone in sixty seconds du’s new cinema ad was pulled because of complaints on social media. Was the decision a slap in the face...
Advertising Justifying the unjustifiable? In a marketing and communications environment where ethics is now viewed as paramount by consumers, how does a PR company...
Ads of the Week Royal Jordanian Airlines tackles discrimination head on Royal Jordanian has launched a new campaign that seeks to tackle all forms of discrimination.
Free Talk Daniah Al-Aoudah: ‘This generation is rebelling’ The outside world’s perception of Saudi Arabia means the country is placed in a creative-less blank box. It shouldn’t be,...
Advertising Advertising Awards: Counting the Costs Agencies spend millions of dollars a year on advertising awards across the world. Here’s a look at how much it...
Events/Awards How the Lynx was won Three of this year’s Dubai Lynx jury presidents discuss the categories they judged, why certain campaigns won, and what needs...
Events/Awards A Grand Dispute For the first time in its history a grand prix winner was booed at the Dubai Lynx. ArabAd investigates
Advertising Where now for production houses? The production industry is in flux as the digital revolution continues to wreak havoc and advertising agencies struggle to survive....
